the Program

From Tradesman to True Entrepreneur in a Structured Multi-Stage Path

The AIMM Academy Program gives contractors a clear, step-by-step operating system based on the real systems that scaled Pacific Outdoor Living from chaos to a $35M design-build company in Los Angeles, one of the toughest construction markets in the world.

This is not theory.
This is the system that actually works.

Book Your Free Discovery Call

Program Overview

Most contractors are stuck in a business that only works if they grind 60–80 hours a week.

AIMM Academy replaces that chaos with a complete, proven operating system.

First, we start with a contractor assessment.

The Contractor assessment

After the assessment, we enter a multi-stage sequence:

STAGE 1

IGNITE:

Onboarding & Operating System Setup (Month 1)

STAGE 2

LAUNCH:

Pipeline, Pricing & Profit (Months 2–6)

STAGE 3

ACCELERATE:

Production & People (readiness-based)

STAGE 4

CRUISE:

Structure & Leadership (readiness-based)

FINAL STAGE

PARTNER STAGE:

Long-Term Strategic Partnerships (for select contractors)

The program is built around the 9 Structural Elements, covering identity, hiring, marketing, estimating, sales, finance, production, training, structure, and leadership.

IMPLEMENTATION TIMELINE

Ignite is fast, hands-on, and foundational.

Each stage installs systems that:

  • Separate the owner from daily chaos
  • Separate prospects from real buyers
  • Separate the dollars

This is the core of the Law of Separation.

stage 1

IGNITE
(Month 1)

Module 1

Ignite: Onboarding & Operating System Setup

Goal: Install the foundation so every other stage works.

Ignite is where your tools, systems, data, baselines, workflows, and early wins are installed.
This stage is intensive — because it must be.

Most programs meet once a week.
AIMM Academy does not operate at that speed.
You have too much to learn and too much to fix.

Expect 8–10 hours per week with your coach.

Doing this slowly over 12–24 weeks would destroy your momentum.
Ignite compresses what normally takes contractors 6 months into 4 weeks.

  • Get fully onboarded into AIMM Academy
  • Install and connect your core tools:
    • Set Up Your Online Training
    • AIMM Software System
    • AIMM LeadFlow CRM
    • Field Time Tracking Software
    • Stat Reporting System
  • Set up all your pipelines:
    • Leads → Jobs → Hours → Dollars → Profit
  • Run baseline training for you and your team
  • Begin identifying broken systems
  • Use the Contractor Assessment to determine your Structural Order

  • A complete set of online courses in The Basics of Business for your first 4 weeks:

    • Business Basics
    • The Enemy
    • The Science of Estimating
    • Estimating Jobs
    • Efficiency
    • The 6 Corrective Actions

    You are building the foundation of your entire company.

stage 2

LAUNCH
(MONTHS 2–6)

Launch is where your business becomes predictable, profitable, and stable.
Most contractors begin seeing increased profitability within 2–3 months.

This is the stage where owners typically:

  • Stop guessing at estimates
  • Build consistent lead flow
  • Hire better people
  • Close more jobs
  • See profit improvements earlier and more consistently

Contractors who complete Launch stop living in fire-drill mode.
The front end of the business becomes controlled.

The order of Launch modules is determined by your assessment.

The 5-Step Hiring System

You will build:

  • Role profiles
  • Job ads that attract A-players
  • Screening filters
  • Interview scripts
  • Reference check process
  • 90-day onboarding plan

Outcome:
A repeatable, structured hiring engine.

Proven Marketing System

You will:

  • Define your ideal customer and core services
  • Clarify your offer and differentiation
  • Build a marketing plan using 8–12 channels
  • Set monthly lead targets
  • Install the Marketing Pipeline System

Outcome:
Predictable lead flow instead of feast-or-famine.

Estimating the Right Way (AIMM System)

You will:

  • Learn real labor, material, overhead, and profit requirements
  • Use AIMM to build daily profit visibility
  • Standardize scopes of work and templates
  • Connect estimating → production → job costing

Outcome:
Jobs priced with intent and clear profit targets.

The 8-Step Sales System

You will:

  • Define every step of the sales process
  • Build scripts and talk tracks
  • Use a visual proposal structure
  • Track close rate, job size, and cycle time

Outcome:
A professional, repeatable sales system anyone can run.

Money Management (The 5 Vital Numbers)

You will learn the 5 Vital Numbers that control your entire company:

  1. Gross Income
  2. Cost of Goods Sold
  3. Gross Profit
  4. Overhead
  5. Net Profit

You will build:

  • A simple financial plan
  • Gross profit targets
  • A monthly review rhythm

Outcome:
Financial control instead of guessing.

stage 3

ACCELERATE (READINESS-BASED)

Goal: Jobs done right, on time, with crews who can operate without you.

Production Done Right

You will implement:

  • Sales-to-production handoff
  • Job packets and folders
  • Scheduling rhythm
  • Quality standards
  • Close-out checklists

Outcome:
Fewer emergencies. Smoother jobs.

How to Manage a Crew

You will install:

  • Foreman responsibilities
  • Daily huddles
  • End-of-day recaps
  • Productivity tracking
  • Coaching framework

Outcome:
Crews led by leaders — not babysat by you.

Training & Apprenticeships

You will build:

  • Skill ladders
  • Training curriculum
  • Apprenticeship structure
  • Review rhythm

Outcome:
A talent pipeline built internally.

stage 4

CRUISE (READINESS-BASED)

Goal: Build a company that can grow — and run — without you.

Company Management & 21 Vital Functions

You will:

  • Map the 21 functions of your business
  • Assign ownership to each function
  • Build your current and future org chart
  • Install weekly and monthly management rhythms

Outcome:
Work gets done consistently even when you’re not present.

Leadership & The Game Maker

You will learn to:

  • Shift from firefighter to architect
  • Establish leadership standards
  • Time-block “owner work”
  • Run effective 1:1s, team meetings, and reviews
  • Build a 12–24 month leadership plan

Outcome:
You become the Game Maker designing the company, not stuck inside it.

Final Stage

PARTNER STAGE (INVITATION-ONLY)

For a small number of contractors who complete the core stages and demonstrate strong, stable performance, AIMM Academy may extend an invitation into the Partner Stage.

This stage is focused on:

  • Deeper strategic collaboration
  • Long-term value creation
  • Potential partnership opportunities between your company and the broader AIMM ecosystem

This stage is not required to see full value from the program, it is an advanced path for select, aligned contractors.

HOW THE PROGRAM IS DELIVERED

Step 1
Discovery Call
(Free)

  • 30-minute, no-obligation conversation
  • Understand your goals, challenges, and vision
  • Determine whether AIMM Academy is a fit
  • Decide if it makes sense to move forward to the Contractor Assessment

Step 2
Contractor Assessment ($500)

  • 30-minute, no-obligation conversation
  • Map your Structural Elements and bottlenecks
  • Evaluate marketing, sales, finance, production, and structure
  • Clarify your starting point, goals, and implementation pace
  • Produce a 6-month roadmap and recommended path into the program

Guided
Implementation

  • Progress through Stage 1: Ignite → Stage 2: Launch → Stage 3: Accelerate → Stage 4: Cruise
  • Modules prioritized and sequenced using your assessment
  • Weekly working sessions focused on real implementation, not theory

Coaching
& Support

  • Ongoing 1:1 coaching
  • Peer groups of 6 contractors in similar trades and different territories
  • Accountability and progress tracking
  • Tools support: AIMM, CRM, BusyBusy, QuickBooks (QBO)

Tools
& Templates

  • Checklists
  • Scorecards
  • Calculators

Everything you need to implement, not just understand.

Execution
Roadmap

  • 12–24 month roadmap for growth and stability
  • Clear targets for each stage
  • Defined next actions so you always know what to do next

Where Are You Right Now:
Ignite, Launch, Accelerate, or Cruise?

Wherever you are, there is a clear next step — and AIMM Academy will take you there.

Not ready for a full assessment yet? Start with a free Discovery Call, then move into a Contractor Assessment when it makes sense.

Book Your Free Discovery Call
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